amul

amul and Mother Dairy have raised milk prices by Rs 2 per litre, impacting household budgets and adding to existing inflationary pressures. This second price revision in 13 months is attributed to increased operational costs, including cattle feed and fuel.

Anand in Gujarat is celebrated as India's Milk Capital. This title stems from its central role in the cooperative dairy movement and the rise of the amul brand. Anand was instrumental in India's White Revolution, boosting milk production. The cooperative model empowered farmers, transforming the dairy sector. This legacy continues today, solidifying Anand's importance in India's dairy industry.

Mother Dairy and amul have both increased milk prices by Rs 2 per litre, effective May 14. This move by India's leading dairy brands is attributed to rising costs of cattle feed, fuel, and packaging. amul cited a substantial increase in cattle feed costs and a hike in procurement prices for farmers.

Filmmaker Karan Johar's historic Met Gala 2026 debut, showcasing a Manish Malhotra creation inspired by Raja Ravi Varma, has been celebrated with a witty amul topical ad. The butter brand's iconic mascot dons a couture-inspired outfit, humorously captioned 'Gala mein toh sahab ban gaya!', highlighting the desi touch to this global fashion moment.

Mumbai's Koli women are transforming their traditional fish trade into a corporate venture with Daryavardi Producer Company Limited. This community-owned enterprise, inspired by the amul model, focuses on streamlined operations, product development, and modern marketing. Learning about improved packaging, they aim to elevate their business from a cottage industry to a significant player in the Blue Economy.

Indian dairy packets use a color-coded system to quickly indicate milk fat content, with blue for toned, green for standardized, and orange for full cream. This visual shortcut simplifies choices for consumers, becoming an intuitive part of daily shopping habits and product identity.