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What exactly is Public Relations in modern sports? In this insightful episode of Bombay Sport Exchange, senior sports PR professional Pooja Chaudhri breaks down the evolving world of PR, storytelling, crisis management, and media influence in the digital era.From discussing the impact of social media on athletes like Virat Kohli and Rohit Sharma to explaining how modern communication strategies work in sports, this conversation dives deep into the importance of credibility, brand image, and media narratives.The discussion also explores how PR teams handle criticism, social media pressure, and major controversies in cricket and sports management.