GenNext keen on saris, says NID prof

Vasundhara Vyas Mehta / TNN / Apr 17, 2009, 05:37 IST

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The sari is evergreen. And, modern Indian women still have a yen for the six-yard wrap is what senior faculty of National Institute of Design (NID), Ahmedabad Vijai Singh Katiyar reveals in his recent book.

AHMEDABAD: The sari is evergreen. And, modern Indian women still have a yen for the six-yard wrap is what senior faculty of National Institute of Design (NID), Ahmedabad Vijai Singh Katiyar reveals in his recent book.
Indian Saris: Traditions Perspective Design' is the first international release of the institute. The book launch is scheduled for April 20 at Nehru Center, London.
"I found in a survey that the young generation is surprisingly keen on acquiring saris to wear and collect. They want to own saris which are specific to a region and depict a tradition, whether Kanjivaram or Kantha. Women don't want look-alikes just because they are cheaper," he says.
The book launch coincides with London Book Fair where India is the theme country this year. It's co-published by NID and Wisdom Tree, New Delhi.

"The book covers the history of saris in our country. The sari is part of all major Indian traditions," says Katiyar, senior faculty of textile, apparel and accessory design department.
There are chapters dedicated to weaving, textile designing, traditional designs, design conservation and even styles of draping from different parts of the country.
The book will be released by Baroness Flather of Windsor and Maidenhead. The event aims to motivate the international design fraternity to further the cause of handlooms and contemporary Indian design.
There will be a panel discussion on Design for Indian Textiles and Fashion: Tradition to Modernity - a UK-India deliberation'. Six eminent design experts from UK and India will offer their views on the subject. Panellists from India include Katiyar and chairperson of research and publications at NID, Shashank Mehta.

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