• News
  • entertainment
  • hindi
  • bollywood
  • ‘Happy Patel: Khatarnak Jasoos’: Vir Das' directorial debut to copy Aamir Khan's YouTube PPV strategy for Sitaare Zameen Par'? - Reports

‘Happy Patel: Khatarnak Jasoos’: Vir Das' directorial debut to copy Aamir Khan's YouTube PPV strategy for Sitaare Zameen Par'? - Reports

‘Happy Patel: Khatarnak Jasoos’: Vir Das' directorial debut to copy Aamir Khan's YouTube PPV strategy for Sitaare Zameen Par'? - Reports
Industry watches Aamir Khan Productions post 'Happy Patel: Khatarnak Jasoos' theatrical release on Jan 16, 2026. Will they repeat Sitaare Zameen Par's YouTube PPV model from 2025? Vir Das debut likely hits PPV Feb 27 after six weeks. Shot in 31 days, it eyes better revenues than OTT deals.
After ‘Happy Patel: Khatarnak Jasoos’ hit theaters on January 16, 2026, the whole film industry had its eyes on Aamir Khan Productions (AKP). Speculations have been doing the rounds to see if AKP will follow the same fresh release method from ‘Sitaare Zameen Par’ back in 2025. A YouTube pay-per-view debut for the Vir Das film looks likely on February 27, 2026. This six-week period is turning into a key test for AKP's online strategy shifts.
Aamir Khan And Vir Das Reunite After 14 Years Of 'Happy Patel'!
Get the latest entertainment updates from the Times of India, along with the latest Hindi movies, upcoming Hindi movies in 2026 , and Telugu movies.”
author
About the AuthorTOI Entertainment Desk

The TOI Entertainment Desk is a dynamic and dedicated team of journalists, working tirelessly to bring the pulse of the entertainment world straight to the readers of The Times of India. No red carpet goes unrolled, no stage goes dark - our team spans the globe, bringing you the latest scoops and insider insights from Bollywood to Hollywood, and every entertainment hotspot in between. We don't just report; we tell tales of stardom and stories untold. Whether it's the rise of a new sensation or the seasoned journey of an industry veteran, the TOI Entertainment Desk is your front-row seat to the fascinating narratives that shape the entertainment landscape. Beyond the breaking news, we present a celebration of culture. We explore the intersections of entertainment with society, politics, and everyday life.

End of Article
Follow Us On Social Media